Even though you may think you can succeed without a plan,...

Even though you may think you can succeed without a plan, every decision made will either help or hinder success because all actions have consequences and people who take personal responsibility succeed. Success to one person is not always the same to another, we all have our own definitions of success. To some, success may mean money and wealth. To others good health. To one it may mean a great job or doing a job they love. And to another a great family and home life. Whatever our definition of success, it is important to find out what the means to you. (cite research material here). Characterizing success in our own personal lives starts from within. We use our own moral compass to set the direction in which we must follow on the path†¦show more content†¦Regaining control and charting a course or a plan is what is needed. Regaining control may not be easy but it is necessary. Establishing a plan is step two in the process. Even with forward momentum, if there is no planne d destination you may be going in circles for a very long time and not even realize it. The most important reason every decision made will either help or hinder success is because all actions have consequences. In defining success we must also decide what active role we play in our own success. We must ask the question, does success happen on its own? What influences success? And how much of an active role do we play in our own success. (insert/cite research data) As we set a goal to achieve success determined by our definition of it. After we’ve defined success through our moral compass. After we’ve taken control and created a plan and we must now focus on the last step of success. Making the right decisions and making each decision count. Making the right decisions is not always easy. As a matter of fact, you can sometime use that ruler to decide whether it’s the right decision to make or not. Every move in a game of chess is thought out thoroughly and methodically. (cite/enter data here) we must look at the big picture of our lives and how each of our own decisions affect the game. Although chess players sacrifice some smaller pawns throughout the match, it may be necessary for the greater good. TheShow MoreRelatedRagged Dick, by Hoatio Alger1532 Words   |  7 Pagesa society where everyone has an equal opportunity to succeed in life? No one looks at race or anything of that nature just solely on merit and no matter where you come from or what you go through you have the same opportunity as the next person. Merit is the quality of being particularly good or worth especially so as to deserve praise or reward. Well, this is the message that Horatio Alger gives to his readers that some people feel as though it’s a myth as oppose to others thinking it’s greatRead MoreMy Goals : My Career Goals1375 Words   |  6 Pagesif I still have no set career goal, to move onto UCF to either study physical training or business. My career goals that I have set have more to do with retirement. This is due to the fact that I do not know what I would like to spend the rest of my life doing. One of my biggest Goals is to retire by the year 2042. That would put me at the age of 45. I think that leaves me with a lot of my life left to do what I’ve always wanted. And I can be very involved in my younger kid’s lives. My long termRead MoreSince the start of the educational system, there has been an invisible barrier that separates1600 Words   |  7 Pagesbarrier that separates people apart based on class and social standing. Without even realizing it, students may have been taught a specific way to get into a career path set by someone else. This is how a persons social class and standing play a roll into education. Someones economic background can determine their path in education from the very start. The social class you belong in can determine where you live and where you go to school. Usually those schools are filled with people of a similarRead MoreTeacher s Classroom Discourse And Interaction1547 Words   |  7 Pagesâ€Å"Seventy-four of educators support the use of technology in schools† (â€Å"Teaching with Technology†). Without technology being available all the time, students and teachers would not be able to communicate as well and thoroughly, research, get as much hel p, turn in class assignments on a timely manner, diverse learning styles, and prepare for either college or their career. Students should be able to use the devices or whatever they have in their classrooms if it benefits them and their school workRead MorePast Approach For Negotiating : Negotiation1737 Words   |  7 Pagesnegotiations on a daily basis since every encounter with a client is essentially a negotiation. As a financial advisor, it is very common for me to have to negotiate a rate with the client for either a mortgage or a loan. I was trained to offer the client the target rate first and then adjust accordingly if the client asks for a different rate. Other than making sales conversation, I also face customer complaints frequently. Most of the time, the complaints can be easily resolved by making a refundRead MoreDisobeying Orders8735 Words   |  35 Pageswe were meant to follow and abide by them. Here in the Marine Corps is no different there are many rules and regu lations that are meant to be followed under the UCMJ Articles. It’s important to keep following the orders you are given and that you follow these rules exactly like you are ordered to do so. In this essay I will be talking about the following: Disobeying an Order, Disrespect, Discipline, Chain of Command, Unauthorized Absence, and Leadership Principles and Leadership Traits. I will tryRead MoreComputer Generated Imagery And Its Effects1983 Words   |  8 Pagesfilm to make use of this marketing tool and made people grow more interest on the film itself as well as the effects and of course, this brought more income to the studios. This trend of using effects to promote films was immediately picked up and abused, but it did not last long. Tron (1982) was the first film based almost entirely on computer-generated scenery and massively advertised for them. However it ended up failing at the box office even though it had superb computer generated effects atRead MoreShould Free H igher Education Be Free?1982 Words   |  8 Pageswon. Every day is an opportunity to make your life the way you want it to be. Anything is possible when you work towards it one day at a time. Skip a day and you lose momentum. Try to do it all at once and you will burn out. Work steadily and consistently to make every day count and you will reach your goals. Soon, with consistent effort, those little bits add up to major accomplishments. Is there something you want to change? Today is the day to start changing. Is there a new customer you wantRead MoreThe Aspects Of A Business3585 Words   |  15 PagesFor this research paper, I plan to explore the aspects of how to communicate effectively in business. For people who do not have a good understanding of what communication really is, it is the imparting or exchanging of information or news. In simpler terms, communication is how people get things done. Without it, nobody would know what to do or how to accomplish goals. Without eff ective communication in business, there is no business, so one must know how to communicate. CEO’s, employees, salespeopleRead MoreEssay on Learning Experiences with Linear and Systemic Questioning3681 Words   |  15 PagesMFT. The interview process will teach me how to reply and question in a professional matter and how to talk with a complete stranger without there being any uneasiness. I believe that this interview essay is relevant to my education needed for MFT work. I think it is a great way to quickly get to know a part of my fellow classmate’s life and see the inside without having met her yet. Michele has a very busy life, I know this much from reading her introduction in class. She has six children and

Matrix Essay Matrix - 938 Words

â€Å"The Matrix† is an action-packed, Oscar-winning, sci-fi extravaganza starring Keanu Reeves as Neo. Buddhism is an ancient religion built on the teaching of the original Buddha with a goal to reach nirvana. On first glance these two things could not be more different from each other, or could they be? In actuality, â€Å"The Matrix† encompasses many central themes of Buddhism like freeing the mind, and uses images such as spoons and mirrors. The need to free the mind is a core element of both Buddhism and â€Å"The Matrix.† Many Buddhists claim that â€Å"the illusionary nature of the world consists in our knowledge of the world† (Brannigan 103). Our minds interpret the world based on our perceptions. Buddhism deliver us from the â€Å"epistemological†¦show more content†¦There is also another mirror usage in the movie such as the mirror-finished glasses that are only worn in the matrix by those freed from the Matrix. They do not cling to the false images of the Matrix (Brannigan 102). Another image used is the spoon. In the Matrix, there is a scene with a young bald child holding a spoon. He says to Neo, Do not try and bend the spoon, thats impossible. Instead, only try to realize the truth...there is no spoon. Then youll see that it is not the spoon that bends, it is only yourself† (â€Å"The Matrix†). This strongly resembles the Zen Buddhism flag parable in which monks argue about whether the flag moves or the wind moves. A third monk tells them that â€Å"neither the flag nor the wind moves. ‘It is your mind that moves’† (Brannigan 103). In both instances, the monks and Neo are stuck between the two concepts and must let go of those two things. Their minds become too fixed to see the truth. They must free the mind by letting go and opening themselves up to experience. This ties back into the mirror image as Neo sees his reflection in the mirror of the spoon. This is a moment â€Å"represents clarity and truth† r egarding the boy telling Neo that â€Å"there is no spoon† (Brannigan 102). We cannot be fixated on images as they like mirrors can be distorted especially since the spoon is concave/convex surface and prone to distortion. However, some portions of â€Å"TheShow MoreRelatedEssay on The Matrix1072 Words   |  5 PagesThe Matrix The Matrix is a science fiction movie about artificial intelligence computers replacing mankind. I believe that this movie is a common type of display from the media is common paranoia so that they can get a reaction from people and sell their story. In the case of The Matrix, the movie dazzles people with awesome special effects using modern computer technology, which I find ironic. I find it self-conflicting and hypocritical for the media to use modern computer technology for theirRead MoreEssay on The Matrix2824 Words   |  12 Pages The Matrix Interweaves much symbolism, mythology, philosophy, and psychology. On the surface, the movie challenges the dominance of technology in our culture and predicts an apocalyptic result from the use of artificial intelligence. Yet, behind the human struggle for survival is a mythical backdrop upon which are backlit some of C.G. Jungs basic ideas regarding the human psyche. These Jungian ideas include the ego-Self relationship and how it rela tes to the persona, the shadow, individuation,Read MoreThe Matrix Essay899 Words   |  4 PagesCompare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? An Essay Submitted to Jason Elvis BY Williestine Harriel Liberty University online September 24, 2012 Compare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? 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True educationRead More The Matrix Essay1310 Words   |  6 Pages The Matrix In 1999 directors/writers Larry and Andy Wachowski (Bound) made a dark and often disturbing Science Fiction film, The Matrix. With the production expertise of Joel Silver (Commando, Predator, Lethal Weapon series, and Die Hard series), Andrew Mason (The Crow, Dark City) and Barrie M. Osborne (Face/Off, The Fan, Childs Play), The Matrix is sure to be a favorite among Science Fiction movie fans for years to come. The Matrix won the Oscar award in all four categories it was nominatedRead MoreEssay on The Matrix577 Words   |  3 PagesThe Matrix The Matrix has been doing remarkably well in sales since its release in the cinema last summer and its recent video releases. This is largely due to stylish advertising techniques and word of mouth. The Matrix has been approved by critics who enjoy the film and also the ones who dislike the theme. Among young viewers, it has already achieved great status. 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Implication For Budget Allocation Decision -Myassignmenthelp.Com

Question: Discuss About The Implication For Budget Allocation Decision? Answer: Introducation MenuLog is the largest online food delivery company of Australia. The parent company of MenuLog is Just Eat. Headquarter of the company is situated in Sydney. MenuLog is famous for the food delivery services of food as it provides the opportunity to the customers to choose wide range of restaurants. Around 7,500 Australian restaurants are registered with this company that provides a large variety of foods to the customers. MenuLog always has highest number of online food orders in Australia. The reason behind the success of the company is the well-structured marketing strategies of the company. According to Grant, Fernie and Schulz (2014), digital marketing is the process of doing the business with the help of digital networks like internet, online social networks etc. Now, this process of business is widely accepted in all over the world (Menulog, 2018). This report focuses on the various research methods, value analysis, target market and various marketing strategies for the compan y MenuLog. The basic objective of the company by the marketing and digital communication plan is to develop a better food delivery system in Melbourne. The report analyzes the brand value of the company and the position of the company in the market by the value analysis. Research methods In order to ensure that the customers are pleased and their hopes are met, it is very crucial to gather all the important information about the consumers. If the requirements and expectations of the customers are known, then it will be very easy for the company to serve the customers in a suitable way. So, examining about the requirements and needs of the customers is significant. There are basically two types of methods by which the information can be collected (Roa, 2008). Primary data collection This is the course of gathering the new data which is very definite for the reason or objective. In the case of Company MenuLog, the company gathered will meet the requirements and satisfaction level of the consumers. The primary data collection method includes interview and survey method in order to get the information. The survey is done with the help of the questionnaire which includes both open as well as closed ended questions. The open ended questions are included in the questionnaire so that customers can share their ideas and viewpoints. The group decided for the survey is known as sample (Ghuman, 2010). The sample size must be must be chosen correctly for getting better results. The interview could be either telephonic or personal. In case of online food delivery business, the basis of primary data would be sample or group from the staff, management or consumers etc. The primary data collection is beneficial as it is basically intended in order to achieve the information abo ut the research. Along with this, other benefit of primary data collection is that latest information can be achieved. But it must be noted that this process is time consuming and expensive. Further, quality of the information goes down if the interview process is too lengthy (Riggio, 2014). Secondary data Another method is secondary data collection method. This is the information which is previously gathered by any other researcher but could be useful for the present study also. There are various type secondary data i.e. internal secondary data and external secondary data. The inner secondary data can be achieved from customer databases, sales records, and financial information etc. The external secondary data can be gathered by the trade journals, periodicals, professional associations, government publications, commercial data and national enterprises etc (Creswell, 2007). In case of the company MenuLog, the source of data will be customer records and the past information based on the reviews of the consumers. The benefits of secondary data are that it takes less time and cost. Along with this, it also includes less effort as compared to the primary data collection. Sometimes, the collected information may not be helpful for the recent research due to out-of date data and accuracy is sue etc (Lovelock, 2011). Current value analysis Value proposition is helpful for the company to develop brand image of the business among the customers. In other words, by understanding the value proposition of the company, customers are able to avail the benefits provided by the company. The value proposition of the company MenuLog exists behind the tagline i.e. less talk, more eat. The benefits provided by this company to the customers are discussed below. As this is the food delivering business, it provides the customers the facility to order the food online and delivers that food by the delivery person of the company. Customers are able to order the food either by using the official website of the company or by the mobile app of the company (Seo Jang, 2013). Both, website as well as mobile application includes a large variety of restaurants which offers various types of foods like Italian, Chinese, Indian, Thai and Continental etc. The customers get food within 30 minutes of placing the order as the company has many deliver people and one deliver person is engaged with one order with a time. This makes the delivery person more efficient and helpful for them to provide the order of food on time. By using the mobile app, customers are able to track the location of delivery person. The company accepts both, cash as well as online payments from the customers. In current time, customers want satisfaction as well as innovations from the c ompanies. In order to stay competitive in the market, it is important for the businesses to come up with the innovative strategies that can attract the potential customers. The online food delivering business has all the elements to fulfill the needs of the customers and to stay in the competitive market (Martnez, 2012). Value position framework There are various catagories considered by the customers and those catagories are functional value, emotional value, economic value, and symbolic value and end value. In the company MenuLog, some effective values are provided to the customers. The company provides the services under the discussed features of the consumer values. Functional value- Company MenuLog provides food delivery services to the customers. This service is convenient to the customers as they do not need to go anywhere for their desired food. This service is more comprehensive rather than going to any restaurant for lunch or dinner. Emotional value- The service is attractive for the customers. The consumers are attached with the company due to its offers, discounts and on time service. Economic value- The service provided by the company provides financial advantage, saves time and is innovative (Qin, Prybutok Zhao, 2010). Symbolic value- Consumers connect the values to the status that the service provides. Either the status may be related to social responsibility or may be derived from the brand (Kotler Keller, 2005). Marketing promotional plan By the present condition and the target market analysis, it is analyzed that the company is doing well in the Australian market and it is seeking for the business expansion. The company has covered most of the Australian market and it is mainly operating in the Australian market so, company needs to develop an effective strategy to stay competitive in the market. MenuLog is the most trusted company among the customers. It is observed that there is the lots of competition in the Australian market for food delivery services and competitors are making effective marketing tactics and communication in order to achieve competitive advantage in the market. Based on the situation of MenuLog Company, the communication objectives are discussed below: The objective is that whole market of Australia should be covered by the company with its food delivery services. The target customers must believe the services of the company for some benefits. This aim will be attained by gathering the relevant information of the services (Hoskisson, 2009). Customers should use the services of the company. This objective can be attained by enhancing the efficiency of the services. The objective is to target those customers who have never used the services of MenuLog. This goal will be attained by enhancing the awareness of the company ampong the potential customers. The advertisements will be done and various offers will be provided by the company to target the potential customers (Vakratsas, Demetrios Ma, 2005). Target market The current century is the century of internet and technology. People in all the age group are using mobile phones and internet for the daily purpose. Standing at this era, company MenuLog has various opportunities to grow its business in the market. There are two segments of the customers who are the target market of this digital communication plan. The first target market for the Company MenuLog is the age group of 18 to 25 years. This segment of target market includes basically school and college students. Currently, being the age of technology, it is assumed that 90% of students of them use mobile phones and internet, laptops, computers and tablets. It is observed that the customers of this age group have high tendency buying variety of food online like Chinese and pizza etc. The money basically comes from two sources. The school and college going students get money from their parents or relatives. Along with them, some of them might be doing job while studying in the universities and they can also buy the foods from their own money (Baker, 2014). Another target market is the people are the age group of 26 to 40 years. People in this segment are men and women who are doing job. In such case of people, money is not any issue for them as they all are working people. As they are working people so they do not have proper time to cook. Most of the time, they are always in a hurry to reach at their workplaces and that is the reason, they buy food online on the regular basis. Apart from this, at the time of festivals and parties, people do not like to cook food at their homes so they order food from hotels and restaurants. All these situations give the chance to MenuLog to make these potential customers to the permanent customers (Lee Carter, 2012). Promotional Communication mix In order to provide relevant information related to products and services, promotional communication mix is the effective way for the company. For the communication campaign, Company MenuLog will use some tools and techniques in the business. Conducting marketing communication campaign is crucial in order to target the customers effectively. According to Kotler (2015), there are six key communication mix elements that can be used in the communication plan. Those elements are events, advertisements, sales promotions, PR and publicity, events, personal selling and direct marketing. The promotional communication mix for the company MenuLog is discussed below: Advertisements- In order to stay connected with the customers, company will launch various advertisement campaigns in the market. For this, company can make its website more attractive for the customers. Various offers and discounts can be also being displayed on the website so that customers can visit on the official website and can avail those offers. By this idea, company will be able to target more potential customers (Glowik Smyczek, 2011). PR and publicity- In order to enhance the relations with potential customers, it is crucial for the company to adopt some effective tactics. Because of the continuous advertisements on various print media like new paper, company MenuLog will be able to create a strong impact on the customers. People will feel that ordering food online would be beneficial for them. Along with this, by the continuous advertisements company will be able to develop its brand image as the important brand to buy the food online (Pavlou Stewart, 2015). Sales promotion- In order to attract the potential customers, company does not need to focus on the sales promotions. The reason is that because of extreme promotion and advertisements, discounts on the process may impact on the brand image of the company. It is clear that MenuLog is famous among the customers for delivering the food on time. For the sales promotion, company can offers some gifts or vouchers with the delivery of food. Direct marketing- For achieving success in the operating market, MenuLog will focus on the customer management and relationship program. For this, company can send emails to the potential customers so that about new features and services can be informed to the customers. Direct mailing will be helpful to the company to attract potential customers and retain the existing customers (Pealoza, Toulouse Visconti, 2013). Personal selling- Delivery person in the company are considered as the sales person who visit to the customers. Company will have professional, qualified and friendly. For this manner, company will also hire highly professional and friendlier sales persons or delivery persons in order to deliver the food on time. By this, company will be able to develop customer loyalty in the operating market. Events- There are various customers who like to get knowledge about various offers and services provided by MenuLog. Company will provide various attractive offers like one more food item with combo meal and discount on the prices on minimum orders etc. These offers will attract more and more customers in the market. By conducting various events, company will be able to provide good experience to the potential customers in the market (Lam Harker, 2015). Media Based on the above discussion of promotional mix, there are some media tools and communication tactics which will be used to achieve the communication objectives. In order to attract potential customers and enhance the brand name in the market, Company MenuLog will adopt various media platforms in the communication campaign. Online media- For the communication campaign, online marketing will be the most effective method. Currently, online media tools are effective tools of marketing for the company and that is the reason, the online marketing will be selected. Now, social media marketing is famous among the customers. Social media marketing provides capability to the company to cover almost half part of online marketing (Kosner, 2014). So, social media marketing will be used by MenuLog in the digital marketing campaign. In the digital communication plan, YouTube, FaceBook, and Twitter will be used by the company. The social media channels are both paid and unpaid channels and provide various marketing facilities. It will be assumed that FaceBook will cover 55% of market, Google plus will cover 25% of market, YouTube will cover 22% and Twitter will cover 22% of market (Luttrell, 2016). Direct mailing- Email marketing will be effective in attracting the customers. By sending emails, company can mail different commercials along with offer and concessions. So, email marketing will cover 1% of market. This will be a tow-way communication method. Outdoor advertisements- In order to promote the online food delivery services, company will adopt some outdoor advertisements and that will be a big part of media budget. Company MenuLog believes that people are busy in their daily schedules so they do not have proper time to cook food. Company will promote its services by various advertisements. It is assumed that every customer is busy is going here and there and they will see the advertisements around them. Bus stops, Airports and busiest will be suitable for the company to place the advertisements (Lake, 2016). Television- This communication medium is very effective to interact with the customers but this is expensive also. Television will have an important role in the promotional tactics. Showing the advertisements of provided services on Television will be beneficial for the company to target the customers. Newspaper and Magazines- With the help of newspapers, company will be able to target the customers directly. By placing advertisements in popular newspapers i.e. The Age, The Australian and Herald Sun, company will be able to interact directly with the customers. This is one side communication method to attract more customers (Soule, 2012). Conclusion This report is a marketing promotional plan for the company MenuLog along with digital communications. The objective of this report is to deliver and communicate better values for MenuLog services and for the target market. The core objective of this report is to develop the marketing and digital communication plan is to develop a better food delivery system in Melbourne. After implementing the communication plan, it is important for the company to evaluate the plan in order to analyze the performance of the plan in the market. Overall, company is doing well in the market and by this plan it will be able to achieve the organizational goals and objectives. References Baker, M.J., (2014). Marketing strategy and management. Palgrave Macmillan Creswell, J.W., (2007). Qualitative Inquiry and Research Design Choosing among Five Traditions. (2nd). London: Sage Ghuman, K., (2010). Management: Concepts, Practice Cases. USA: Tata McGraw-Hill Education. Glowik, M. Smyczek, S., (2011). International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301. (4th). New York: Physica-Verlag Hoskisson, R., (2009). Business strategy: theory and cases. (6th). UK: John Murray Kosner, A., (2014). Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up. Retrieved on 15th January 2018 from https://www.forbes.com/sites/anthonykosner/2013/01/26/watch-out-facebook-with-google-at-2-and-youtube-at-3-google-inc-could-catch-up/#5098e0e043e2 Kotler, P., Keller, K. L., (2005). Marketing Management. (12th). New York: Prentice Hall Lake, (2016). What Is a Media Strategy and How Do You Create One. Retrieved on 15th January 2018 from https://www.thebalance.com/what-is-a-media-strategy-and-how-do-you-create-your-own-2295517 Lam, W. and Harker, M. J., (2015). Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective: International Small Business Journal. 33(3). pp.321-348 Lee, K. Carter, S., (2012). Global marketing management. Oxford: Oxford University Press Lovelock, C., (2011). Services Marketing. (7th edition). India: Pearson Education Luttrell, R., (2016). Social Media: How to Engage, Share, and Connect. Rowman Littlefield. Martnez, P., (2012). The Consumer Mind: Brand Perception and the Implications for Marketers. USA: Kogan Page Ltd Menulog. (2018). Less talk, more eat. Retrieved on 15th January 2018 from https://www.menulog.com.au/ Pavlou, P. A., Stewart, D. W., (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. pp. 218-222. Pealoza, L., Toulouse, N., Visconti, L. M., (2013). Marketing management: A cultural perspective. USA: Routledge. Qin, H., Prybutok, V.R. and Zhao, Q., (2010). Perceived service quality in fast-food restaurants: empirical evidence from China: International Journal of Quality Reliability Management. 27(4). pp.424-437. Riggio, R. E. (2014). Followership Research: Looking Back and Looking Forward. Journal of Leadership Education. 13(4). Roa, A. B., (2008). Research Methodology. Ind: Excel Books Seo, S. and Jang, S.S., (2013). The roles of brand equity and branding strategy: a study of restaurant food crises: International Journal of Hospitality Management. 34. pp.192-201. Soule, S.A., (2012). Social movements and markets, industries, and firms: Organization Studies. 33. 17151733 Vakratsas, Demetrios Ma, Z., (2005). A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions: Journal of Advertising Research. 45 (2). pp. 24154