Jet Star Essay Example | Topics and Well Written Essays - 750 words

Jet Star - Essay Example The research shows that the core product offered by Jetstar, is low cost fares without compromising on quality. This has been successful so far, largely due to an operational model which consists of a network of point to point services. Via a SWOT analysis, it was found that the strengths of the company centre on its product range, affiliation with Qantas and expansion through joint ventures. Weaknesses centre on negative customer reviews, reputation issues and poor employee relations. It was found that the threats to the company primarily surround its competitors; Tiger Airways and Virgin Australia, as they offer a similar product. The opportunities available to Jetstar currently centre on market opportunities and growth, potential Asian customers and an increasing consumer reliance on the internet. It is recommended that in order for continued market success, the company focus on service and reliability at a low price, in order to increase their customer base and differentiate themselves from competitors. It is also recommended that the company expand further within Asia and develop and a loyalty program. This report finds that Jetsar Airlines currently enjoy a lucrative position within its domestic market, with strong potential to enjoy success internationally. The product offered by the company, that of low-cost fares without compromising on quality has so far been received well by the consumer. This has also been supplemented by a range of other products. Using Jetstar.com as the single distribution channel for the company has also been successful, due to the ever increasing numbers of consumers which are using the internet. As the external analysis highlights, the competitor situation for Jetstar primarily focuses on Tiger Airways and Virgin Australia, as both airlines offer a similar low-cost product. However, the macro-environmental situation for the company appears extremely positive due to its healthy domestic

Canadian Funding for Highways Case Study Example | Topics and Well Written Essays - 2750 words

Canadian Funding for Highways - Case Study Example Although this alliance dates back in the history but still it represents a strong case for the betterment of the transport industry. As CTA is a coalition of regional trucking associations it represents an extensive cross-section of the trucking industry. There are about some 4,500 transport vehicles, owned re-operators, and industry suppliers who fall under this alliance. CTA has worked in lobbying on national and international policy, as well as authoritarian and governmental issues that affect trucking. The other industry that has had problems is the railway industry. The freight industry along with the domestic highway vehicles has suffered from the deficit making them incompetent in their respective industry. Regardless of a very old policy on nationwide transportation the federal authority was proficient in completely setting it aside for the cause of reduced spending in the 1990s. This was achievable because the national transportation policy did not correctly identify the role of governments in the provision or administration of transportation infrastructure. As the national decentralization of infrastructure was done during the 1990s and as inter-modal transportation has developed, the financial responsibilities between the public and private sector have become vague. Important transport accountability areas, such as airports or marine ports have been changed to private or non-profit organization. While others have been able to create entirely new economic responsibilities for the local body; for example, the movement from rail to road has augmented the provincial role in goods transportation. Dating back to 1994, the federal curriculum review amplified the financial stress on regional and municipal infrastructure. In the mean time, provinces also decentralized local transport infrastructure to municipal and provincial bodies. This reforming of transportation has produced a hefty infrastructure deficit that needs consideration by all levels of government. Addressing the requirements of transport infrastructure can be managed in a more improved manner if the financial tasks, with suitable revenue streams, can be clearly outlined for all levels of the governing body in national transportation policy and supporting legislation. A major reason for the inability of the national transportation policy is the breach between policy, legislation and execution. A widespread scheme of bridging this gap is the connecting of transportation policy and legislation to a venture approach or program funding. The most memorable example of this is the American model where central funding is coupled for compliance with rules and policies. For instance, highway subsidy eligibility depends on achieving the set environmental standards that replicate national policies. As a fact the Canadian policy is