Jerusalem Research Paper Example | Topics and Well Written Essays - 500 words

International JournalismThe Representation of China in British Essay

Universal JournalismThe Representation of China in British National Newspaper - Essay Example As of late there was inclusion of versatile executioner crews in China, which sickened Western perusers. It is imperative to examine on how the human day-today exercises of the nation are spoken to in British media. English Newspaper covering China had been insufficient. Whatever is introduced is done from the visually impaired point, where one can't see past a specific spot. Here and there recognizable measure of redundancy defaces the revealing, maybe due to non-accessibility of new news. Uncritical components without impressive proof, reluctance in revealing because of absence of complete information on occasions happen. Sort of exceptionally Western-Centric articles also are seen. Certainty of acknowledgment (after all it is China, can't get more than this) plagues; inside and out examination is missing, likewise uncritical conversation due to absence of assets and confirmations and evidences perseveres. English media speaks to not just the powerlessness of global reporting in China, yet in addition its weakness. A winded portrayal just as near the very edge of a catastrophe, where the columnist may be tossed out or snuffed out sort of rushed, impressively less basic inclusion has consistently been the inclusion character. Today, it is the period of online worldwide voices from each remote corner of the world, other than those couple of nations where despotic guideline despite everything wins. China's picture in the West had been extremely negative in the nineteenth century, and even in twentieth it didn't improve a lot. It improved for quite a while when China had Sun-Yat-Sen, however plunged down promptly during the Communist dominate. English just as other Western media, had adequately closed their eyes to Mao's China, and China was playing truant, similar to an incredible domineering jerk and just such issues were accounted for in Britain. It was practically unthinkable for the British or some other media to have a peep into the prohibited nation and this fit Communists, on the grounds that their inward abuses and merciless treatment of Tibetan rebellions have gone unnoticed by the world. During Cold War, Western media had the distraction of Soviet Russia and barely saved a look towards China, the more fragile connection in Communist chain. China flourished in disengagement and world numbness. Gradually some visual narratives were set up on the fringe issues of China, that could be circulated in different nations, similar to achievement of socialism, million blossoms sprouting under Mao, thriving red insurgency. Likewise some data about social glorification overflowed out into the western papers. Buddhism, Christianity and Marxism, Western writing and reasoning didn't come to China, and Daoism, Confucianism and Chinese writing didn't go toward the West by methods for social strategy, yet they do shape a basic piece of social relations, http://journals.cambridge.org/download.phpfile=%2FCQY%2FCQY169%2FS0009443902000116a.pdf&code=0ce4594f66b5930708c095f29250a990 Still we are unconscious about modernisation and innovation is occurring in China, as all mouthpieces are completely choked. All out web isn't permitted, despite the fact that as indicated by certain analysts whatever is permitted

Social Anxiety Disorder Symptoms and Progression

Social Anxiety Disorder Symptoms and Progression Phobias Print Social Anxiety Disorder Information By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Medically reviewed by Medically reviewed by Steven Gans, MD on July 28, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 10, 2020 Jupiterimages/Photolibrary/Getty Images More in Phobias Causes Symptoms and Diagnosis Treatment Types Social anxiety disorder is a mental health condition that was is previously referred to as social phobia. While its often assumed that having social anxiety means you are afraid of other people or are exceptionally shy, the anxiety disorder actually involves a fear of social situations.?? Social anxiety disorder can be divided into two main types: specific, in which one or more situations are feared, and generalized, which encompasses fear of multiple situations.?? If you have social anxiety disorder, you may be afraid of speaking in front of others, performing in front of others, or simply being around other people. Whatever specific situations you fear, all forms of social anxiety disorder share several common characteristics. While it can be a severely disabling mental health condition, when its recognized and accurately diagnosed, social anxiety disorder can be treated. Symptoms Each person with social anxiety will have slightly different symptoms which are dependent on their specific fears and the intensity of their phobia. Several symptoms are characteristics of social anxiety disorder.?? The most common include (but are not limited to): Fear: You may feel a sense of dread or doom beginning in the days leading up to a scheduled social event. During the event, your dread may become overwhelming.Physical Symptoms: You may have a physical reaction similar to a panic attack. Intense blushing, shaking, palpitations, and stomach distress are particularly common.Self-Judgment: Many people with social anxiety disorder feel that they are being intensely scrutinized by those around them. You may become hyper-aware of the way you walk, talk, chew, and perform other everyday actions. Becoming very critical of yourself is also common. Keep in mind that the symptoms of social anxiety disorder are quite similar to those of other disorders such as panic disorder, as well as certain medical conditions. Your healthcare provider can determine the cause  of your symptoms and decide on an appropriate treatment.   Diagnosis Like any phobia or other mental health disorder, social anxiety disorder can only be diagnosed by a trained medical or mental health professional. One of the essential elements of diagnosing any phobia is that it must significantly impact a persons life.?? However, this is not always easy to demonstrate. For example, if you fear public speaking but have created a life for yourself that does not require you to use this skill, you may not have a phobia. If you had a job, such as being a lawyer, that required you to speak in front of others you might be disabled by the fear. Progression Each case of social anxiety disorder  is different. Your particular phobia may not follow a typical pattern. In general, it appears that untreated social anxiety disorder tends to worsen over time. Social anxiety can progress from fearing a single social situation to multiple situations, or even develop into an overall fear of people.?? Social anxiety can progress from fearing a single social situation to multiple situations, or even develop into an overall fear of people. Extreme cases of untreated social anxiety disorder can lead to isolation, depression, other anxiety disorders, or even agoraphobia. The following progression of social anxiety disorder is generally considered to be typical: Early Warning Signs:  Many people who eventually develop social anxiety disorder showed signs of timidity and social anxiety in early childhood.Age at First Onset:  Although social anxiety disorder can appear at any age, it typically begins at around age 13â€"an age at which some degree of social unease is normal. Social anxiety disorder in teens and children is diagnosed only when it persists for more than six months.Progressive Effects:  Untreated social anxiety disorder can cause difficulty with jobs and social relationships, and increasing isolation can lead to the development of other disorders.Concurrent Disorders:  The isolation and anxiety that comes with a social anxiety disorder have been linked to depression, substance abuse, and further anxiety disorders.Prognosis:  Untreated social anxiety disorder can become chronic and increasingly life-limiting. Over time, it can become more difficult to fight the phobia and maintain a normal life. With treatment, however, the prognos is is extremely positive. Treatment Social anxiety disorder can be treated with medication, therapy, and alternative methods.?? Many practitioners choose to use a combination of treatments. Find Help With the 7 Best Online Anxiety Support Groups Medication Options The medications used in treating social anxiety disorder fall into four main categories: SSRIs: Selective serotonin reuptake inhibitors, or SSRIs, work by affecting the level of serotonin in the brain. Theyre usually prescribed for depression, but theyre also effective in treating anxiety disorders, including phobias.MAOIs: Monoamine oxidase inhibitors (MAOIs) block an enzyme that breaks down certain neurotransmitters in the brain. These medications are popularly prescribed for depression, but they can also treat anxiety.Benzodiazepines: Benzodiazepines are sedatives commonly used to treat anxiety disorders, including social anxiety. They ease phobias by addressing the associated anxiety.Beta-Blockers: Typically prescribed for high blood pressure and certain heart conditions, beta-blockers work by suppressing the effects of epinephrine (adrenaline) in the body. Some studies have shown that beta-blockers effectively relieve certain aspects of social anxiety disorder, but the drugs arent necessarily more effective than other treatments. The medication is also not without r isk, which must be weighed against the benefit of trying the treatment. Therapy Various types of talk therapy can effectively treat social anxiety disorder.  One of the most popular treatments for phobias is cognitive-behavioral therapy.?? Other therapies used include psychoanalysis, intensive group seminars, and behavioral techniques. How Behavioral Therapy Plays a Role in the Treatment of Phobias Alternative Treatments Some people with anxiety disorders find relief from alternative treatments such as hypnotherapy, aromatherapy, guided imagery,  acupuncture, and homeopathy.?? However, not all of these remedies have been well-researched and many are not specific to social phobias. If you want to pursue alternative treatments, do so only under the guidance of both a licensed mental health professional and an expert in remedy you choose. Could an Alternative Therapy Work for Your Phobias? Living With Social Anxiety Disorder If you have social anxiety disorder, you face many of the same challenges in daily living as those with any other phobia. Depending on the severity, your social anxiety might feel like a manageable annoyance or a devastating condition. Since social anxiety disorder involves a fear of being in social situations, it can also present unique challenges, particularly when it comes to work, school, and dating. Travel poses unique challenges if you have social anxiety disorder. Flying invariably involves close contact with strangers and enhanced airport security measures can trigger an intense reaction. Road trips can be more manageable, but only if you are comfortable with your traveling companions. The symptoms of your social anxiety disorder may seem worse during the winter holiday season when streets and shopping malls are packed with hurried strangers. The time of year is also generally a social one. As such, you may be expected to make the rounds to holiday parties hosted by friends or colleagues where you may not know many people. Even if you generally love the holiday season, you may find even the most mundane tasks more difficult to accomplish during this overcrowded time of year. A Word From Verywell Social anxiety disorder can cause many difficulties in a persons daily life, but its extremely treatableâ€"but left untreated, it can be disabling. Its important to seek professional help as soon as possible. A qualified mental health provider can develop an individualized treatment plan that effectively addresses your symptoms, as well as help you learn coping skills. Things to Start Doing If You Have Social Anxiety Disorder

Even though you may think you can succeed without a plan,...

Even though you may think you can succeed without a plan, every decision made will either help or hinder success because all actions have consequences and people who take personal responsibility succeed. Success to one person is not always the same to another, we all have our own definitions of success. To some, success may mean money and wealth. To others good health. To one it may mean a great job or doing a job they love. And to another a great family and home life. Whatever our definition of success, it is important to find out what the means to you. (cite research material here). Characterizing success in our own personal lives starts from within. We use our own moral compass to set the direction in which we must follow on the path†¦show more content†¦Regaining control and charting a course or a plan is what is needed. Regaining control may not be easy but it is necessary. Establishing a plan is step two in the process. Even with forward momentum, if there is no planne d destination you may be going in circles for a very long time and not even realize it. The most important reason every decision made will either help or hinder success is because all actions have consequences. In defining success we must also decide what active role we play in our own success. We must ask the question, does success happen on its own? What influences success? And how much of an active role do we play in our own success. (insert/cite research data) As we set a goal to achieve success determined by our definition of it. After we’ve defined success through our moral compass. After we’ve taken control and created a plan and we must now focus on the last step of success. Making the right decisions and making each decision count. Making the right decisions is not always easy. As a matter of fact, you can sometime use that ruler to decide whether it’s the right decision to make or not. Every move in a game of chess is thought out thoroughly and methodically. (cite/enter data here) we must look at the big picture of our lives and how each of our own decisions affect the game. Although chess players sacrifice some smaller pawns throughout the match, it may be necessary for the greater good. TheShow MoreRelatedRagged Dick, by Hoatio Alger1532 Words   |  7 Pagesa society where everyone has an equal opportunity to succeed in life? No one looks at race or anything of that nature just solely on merit and no matter where you come from or what you go through you have the same opportunity as the next person. Merit is the quality of being particularly good or worth especially so as to deserve praise or reward. Well, this is the message that Horatio Alger gives to his readers that some people feel as though it’s a myth as oppose to others thinking it’s greatRead MoreMy Goals : My Career Goals1375 Words   |  6 Pagesif I still have no set career goal, to move onto UCF to either study physical training or business. My career goals that I have set have more to do with retirement. This is due to the fact that I do not know what I would like to spend the rest of my life doing. One of my biggest Goals is to retire by the year 2042. That would put me at the age of 45. I think that leaves me with a lot of my life left to do what I’ve always wanted. And I can be very involved in my younger kid’s lives. My long termRead MoreSince the start of the educational system, there has been an invisible barrier that separates1600 Words   |  7 Pagesbarrier that separates people apart based on class and social standing. Without even realizing it, students may have been taught a specific way to get into a career path set by someone else. This is how a persons social class and standing play a roll into education. Someones economic background can determine their path in education from the very start. The social class you belong in can determine where you live and where you go to school. Usually those schools are filled with people of a similarRead MoreTeacher s Classroom Discourse And Interaction1547 Words   |  7 Pagesâ€Å"Seventy-four of educators support the use of technology in schools† (â€Å"Teaching with Technology†). Without technology being available all the time, students and teachers would not be able to communicate as well and thoroughly, research, get as much hel p, turn in class assignments on a timely manner, diverse learning styles, and prepare for either college or their career. Students should be able to use the devices or whatever they have in their classrooms if it benefits them and their school workRead MorePast Approach For Negotiating : Negotiation1737 Words   |  7 Pagesnegotiations on a daily basis since every encounter with a client is essentially a negotiation. As a financial advisor, it is very common for me to have to negotiate a rate with the client for either a mortgage or a loan. I was trained to offer the client the target rate first and then adjust accordingly if the client asks for a different rate. Other than making sales conversation, I also face customer complaints frequently. Most of the time, the complaints can be easily resolved by making a refundRead MoreDisobeying Orders8735 Words   |  35 Pageswe were meant to follow and abide by them. Here in the Marine Corps is no different there are many rules and regu lations that are meant to be followed under the UCMJ Articles. It’s important to keep following the orders you are given and that you follow these rules exactly like you are ordered to do so. In this essay I will be talking about the following: Disobeying an Order, Disrespect, Discipline, Chain of Command, Unauthorized Absence, and Leadership Principles and Leadership Traits. I will tryRead MoreComputer Generated Imagery And Its Effects1983 Words   |  8 Pagesfilm to make use of this marketing tool and made people grow more interest on the film itself as well as the effects and of course, this brought more income to the studios. This trend of using effects to promote films was immediately picked up and abused, but it did not last long. Tron (1982) was the first film based almost entirely on computer-generated scenery and massively advertised for them. However it ended up failing at the box office even though it had superb computer generated effects atRead MoreShould Free H igher Education Be Free?1982 Words   |  8 Pageswon. Every day is an opportunity to make your life the way you want it to be. Anything is possible when you work towards it one day at a time. Skip a day and you lose momentum. Try to do it all at once and you will burn out. Work steadily and consistently to make every day count and you will reach your goals. Soon, with consistent effort, those little bits add up to major accomplishments. Is there something you want to change? Today is the day to start changing. Is there a new customer you wantRead MoreThe Aspects Of A Business3585 Words   |  15 PagesFor this research paper, I plan to explore the aspects of how to communicate effectively in business. For people who do not have a good understanding of what communication really is, it is the imparting or exchanging of information or news. In simpler terms, communication is how people get things done. Without it, nobody would know what to do or how to accomplish goals. Without eff ective communication in business, there is no business, so one must know how to communicate. CEO’s, employees, salespeopleRead MoreEssay on Learning Experiences with Linear and Systemic Questioning3681 Words   |  15 PagesMFT. The interview process will teach me how to reply and question in a professional matter and how to talk with a complete stranger without there being any uneasiness. I believe that this interview essay is relevant to my education needed for MFT work. I think it is a great way to quickly get to know a part of my fellow classmate’s life and see the inside without having met her yet. Michele has a very busy life, I know this much from reading her introduction in class. She has six children and

Matrix Essay Matrix - 938 Words

â€Å"The Matrix† is an action-packed, Oscar-winning, sci-fi extravaganza starring Keanu Reeves as Neo. Buddhism is an ancient religion built on the teaching of the original Buddha with a goal to reach nirvana. On first glance these two things could not be more different from each other, or could they be? In actuality, â€Å"The Matrix† encompasses many central themes of Buddhism like freeing the mind, and uses images such as spoons and mirrors. The need to free the mind is a core element of both Buddhism and â€Å"The Matrix.† Many Buddhists claim that â€Å"the illusionary nature of the world consists in our knowledge of the world† (Brannigan 103). Our minds interpret the world based on our perceptions. Buddhism deliver us from the â€Å"epistemological†¦show more content†¦There is also another mirror usage in the movie such as the mirror-finished glasses that are only worn in the matrix by those freed from the Matrix. They do not cling to the false images of the Matrix (Brannigan 102). Another image used is the spoon. In the Matrix, there is a scene with a young bald child holding a spoon. He says to Neo, Do not try and bend the spoon, thats impossible. Instead, only try to realize the truth...there is no spoon. Then youll see that it is not the spoon that bends, it is only yourself† (â€Å"The Matrix†). This strongly resembles the Zen Buddhism flag parable in which monks argue about whether the flag moves or the wind moves. A third monk tells them that â€Å"neither the flag nor the wind moves. ‘It is your mind that moves’† (Brannigan 103). In both instances, the monks and Neo are stuck between the two concepts and must let go of those two things. Their minds become too fixed to see the truth. They must free the mind by letting go and opening themselves up to experience. This ties back into the mirror image as Neo sees his reflection in the mirror of the spoon. This is a moment â€Å"represents clarity and truth† r egarding the boy telling Neo that â€Å"there is no spoon† (Brannigan 102). We cannot be fixated on images as they like mirrors can be distorted especially since the spoon is concave/convex surface and prone to distortion. However, some portions of â€Å"TheShow MoreRelatedEssay on The Matrix1072 Words   |  5 PagesThe Matrix The Matrix is a science fiction movie about artificial intelligence computers replacing mankind. I believe that this movie is a common type of display from the media is common paranoia so that they can get a reaction from people and sell their story. In the case of The Matrix, the movie dazzles people with awesome special effects using modern computer technology, which I find ironic. I find it self-conflicting and hypocritical for the media to use modern computer technology for theirRead MoreEssay on The Matrix2824 Words   |  12 Pages The Matrix Interweaves much symbolism, mythology, philosophy, and psychology. On the surface, the movie challenges the dominance of technology in our culture and predicts an apocalyptic result from the use of artificial intelligence. Yet, behind the human struggle for survival is a mythical backdrop upon which are backlit some of C.G. Jungs basic ideas regarding the human psyche. These Jungian ideas include the ego-Self relationship and how it rela tes to the persona, the shadow, individuation,Read MoreThe Matrix Essay899 Words   |  4 PagesCompare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? An Essay Submitted to Jason Elvis BY Williestine Harriel Liberty University online September 24, 2012 Compare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? 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Implication For Budget Allocation Decision -Myassignmenthelp.Com

Question: Discuss About The Implication For Budget Allocation Decision? Answer: Introducation MenuLog is the largest online food delivery company of Australia. The parent company of MenuLog is Just Eat. Headquarter of the company is situated in Sydney. MenuLog is famous for the food delivery services of food as it provides the opportunity to the customers to choose wide range of restaurants. Around 7,500 Australian restaurants are registered with this company that provides a large variety of foods to the customers. MenuLog always has highest number of online food orders in Australia. The reason behind the success of the company is the well-structured marketing strategies of the company. According to Grant, Fernie and Schulz (2014), digital marketing is the process of doing the business with the help of digital networks like internet, online social networks etc. Now, this process of business is widely accepted in all over the world (Menulog, 2018). This report focuses on the various research methods, value analysis, target market and various marketing strategies for the compan y MenuLog. The basic objective of the company by the marketing and digital communication plan is to develop a better food delivery system in Melbourne. The report analyzes the brand value of the company and the position of the company in the market by the value analysis. Research methods In order to ensure that the customers are pleased and their hopes are met, it is very crucial to gather all the important information about the consumers. If the requirements and expectations of the customers are known, then it will be very easy for the company to serve the customers in a suitable way. So, examining about the requirements and needs of the customers is significant. There are basically two types of methods by which the information can be collected (Roa, 2008). Primary data collection This is the course of gathering the new data which is very definite for the reason or objective. In the case of Company MenuLog, the company gathered will meet the requirements and satisfaction level of the consumers. The primary data collection method includes interview and survey method in order to get the information. The survey is done with the help of the questionnaire which includes both open as well as closed ended questions. The open ended questions are included in the questionnaire so that customers can share their ideas and viewpoints. The group decided for the survey is known as sample (Ghuman, 2010). The sample size must be must be chosen correctly for getting better results. The interview could be either telephonic or personal. In case of online food delivery business, the basis of primary data would be sample or group from the staff, management or consumers etc. The primary data collection is beneficial as it is basically intended in order to achieve the information abo ut the research. Along with this, other benefit of primary data collection is that latest information can be achieved. But it must be noted that this process is time consuming and expensive. Further, quality of the information goes down if the interview process is too lengthy (Riggio, 2014). Secondary data Another method is secondary data collection method. This is the information which is previously gathered by any other researcher but could be useful for the present study also. There are various type secondary data i.e. internal secondary data and external secondary data. The inner secondary data can be achieved from customer databases, sales records, and financial information etc. The external secondary data can be gathered by the trade journals, periodicals, professional associations, government publications, commercial data and national enterprises etc (Creswell, 2007). In case of the company MenuLog, the source of data will be customer records and the past information based on the reviews of the consumers. The benefits of secondary data are that it takes less time and cost. Along with this, it also includes less effort as compared to the primary data collection. Sometimes, the collected information may not be helpful for the recent research due to out-of date data and accuracy is sue etc (Lovelock, 2011). Current value analysis Value proposition is helpful for the company to develop brand image of the business among the customers. In other words, by understanding the value proposition of the company, customers are able to avail the benefits provided by the company. The value proposition of the company MenuLog exists behind the tagline i.e. less talk, more eat. The benefits provided by this company to the customers are discussed below. As this is the food delivering business, it provides the customers the facility to order the food online and delivers that food by the delivery person of the company. Customers are able to order the food either by using the official website of the company or by the mobile app of the company (Seo Jang, 2013). Both, website as well as mobile application includes a large variety of restaurants which offers various types of foods like Italian, Chinese, Indian, Thai and Continental etc. The customers get food within 30 minutes of placing the order as the company has many deliver people and one deliver person is engaged with one order with a time. This makes the delivery person more efficient and helpful for them to provide the order of food on time. By using the mobile app, customers are able to track the location of delivery person. The company accepts both, cash as well as online payments from the customers. In current time, customers want satisfaction as well as innovations from the c ompanies. In order to stay competitive in the market, it is important for the businesses to come up with the innovative strategies that can attract the potential customers. The online food delivering business has all the elements to fulfill the needs of the customers and to stay in the competitive market (Martnez, 2012). Value position framework There are various catagories considered by the customers and those catagories are functional value, emotional value, economic value, and symbolic value and end value. In the company MenuLog, some effective values are provided to the customers. The company provides the services under the discussed features of the consumer values. Functional value- Company MenuLog provides food delivery services to the customers. This service is convenient to the customers as they do not need to go anywhere for their desired food. This service is more comprehensive rather than going to any restaurant for lunch or dinner. Emotional value- The service is attractive for the customers. The consumers are attached with the company due to its offers, discounts and on time service. Economic value- The service provided by the company provides financial advantage, saves time and is innovative (Qin, Prybutok Zhao, 2010). Symbolic value- Consumers connect the values to the status that the service provides. Either the status may be related to social responsibility or may be derived from the brand (Kotler Keller, 2005). Marketing promotional plan By the present condition and the target market analysis, it is analyzed that the company is doing well in the Australian market and it is seeking for the business expansion. The company has covered most of the Australian market and it is mainly operating in the Australian market so, company needs to develop an effective strategy to stay competitive in the market. MenuLog is the most trusted company among the customers. It is observed that there is the lots of competition in the Australian market for food delivery services and competitors are making effective marketing tactics and communication in order to achieve competitive advantage in the market. Based on the situation of MenuLog Company, the communication objectives are discussed below: The objective is that whole market of Australia should be covered by the company with its food delivery services. The target customers must believe the services of the company for some benefits. This aim will be attained by gathering the relevant information of the services (Hoskisson, 2009). Customers should use the services of the company. This objective can be attained by enhancing the efficiency of the services. The objective is to target those customers who have never used the services of MenuLog. This goal will be attained by enhancing the awareness of the company ampong the potential customers. The advertisements will be done and various offers will be provided by the company to target the potential customers (Vakratsas, Demetrios Ma, 2005). Target market The current century is the century of internet and technology. People in all the age group are using mobile phones and internet for the daily purpose. Standing at this era, company MenuLog has various opportunities to grow its business in the market. There are two segments of the customers who are the target market of this digital communication plan. The first target market for the Company MenuLog is the age group of 18 to 25 years. This segment of target market includes basically school and college students. Currently, being the age of technology, it is assumed that 90% of students of them use mobile phones and internet, laptops, computers and tablets. It is observed that the customers of this age group have high tendency buying variety of food online like Chinese and pizza etc. The money basically comes from two sources. The school and college going students get money from their parents or relatives. Along with them, some of them might be doing job while studying in the universities and they can also buy the foods from their own money (Baker, 2014). Another target market is the people are the age group of 26 to 40 years. People in this segment are men and women who are doing job. In such case of people, money is not any issue for them as they all are working people. As they are working people so they do not have proper time to cook. Most of the time, they are always in a hurry to reach at their workplaces and that is the reason, they buy food online on the regular basis. Apart from this, at the time of festivals and parties, people do not like to cook food at their homes so they order food from hotels and restaurants. All these situations give the chance to MenuLog to make these potential customers to the permanent customers (Lee Carter, 2012). Promotional Communication mix In order to provide relevant information related to products and services, promotional communication mix is the effective way for the company. For the communication campaign, Company MenuLog will use some tools and techniques in the business. Conducting marketing communication campaign is crucial in order to target the customers effectively. According to Kotler (2015), there are six key communication mix elements that can be used in the communication plan. Those elements are events, advertisements, sales promotions, PR and publicity, events, personal selling and direct marketing. The promotional communication mix for the company MenuLog is discussed below: Advertisements- In order to stay connected with the customers, company will launch various advertisement campaigns in the market. For this, company can make its website more attractive for the customers. Various offers and discounts can be also being displayed on the website so that customers can visit on the official website and can avail those offers. By this idea, company will be able to target more potential customers (Glowik Smyczek, 2011). PR and publicity- In order to enhance the relations with potential customers, it is crucial for the company to adopt some effective tactics. Because of the continuous advertisements on various print media like new paper, company MenuLog will be able to create a strong impact on the customers. People will feel that ordering food online would be beneficial for them. Along with this, by the continuous advertisements company will be able to develop its brand image as the important brand to buy the food online (Pavlou Stewart, 2015). Sales promotion- In order to attract the potential customers, company does not need to focus on the sales promotions. The reason is that because of extreme promotion and advertisements, discounts on the process may impact on the brand image of the company. It is clear that MenuLog is famous among the customers for delivering the food on time. For the sales promotion, company can offers some gifts or vouchers with the delivery of food. Direct marketing- For achieving success in the operating market, MenuLog will focus on the customer management and relationship program. For this, company can send emails to the potential customers so that about new features and services can be informed to the customers. Direct mailing will be helpful to the company to attract potential customers and retain the existing customers (Pealoza, Toulouse Visconti, 2013). Personal selling- Delivery person in the company are considered as the sales person who visit to the customers. Company will have professional, qualified and friendly. For this manner, company will also hire highly professional and friendlier sales persons or delivery persons in order to deliver the food on time. By this, company will be able to develop customer loyalty in the operating market. Events- There are various customers who like to get knowledge about various offers and services provided by MenuLog. Company will provide various attractive offers like one more food item with combo meal and discount on the prices on minimum orders etc. These offers will attract more and more customers in the market. By conducting various events, company will be able to provide good experience to the potential customers in the market (Lam Harker, 2015). Media Based on the above discussion of promotional mix, there are some media tools and communication tactics which will be used to achieve the communication objectives. In order to attract potential customers and enhance the brand name in the market, Company MenuLog will adopt various media platforms in the communication campaign. Online media- For the communication campaign, online marketing will be the most effective method. Currently, online media tools are effective tools of marketing for the company and that is the reason, the online marketing will be selected. Now, social media marketing is famous among the customers. Social media marketing provides capability to the company to cover almost half part of online marketing (Kosner, 2014). So, social media marketing will be used by MenuLog in the digital marketing campaign. In the digital communication plan, YouTube, FaceBook, and Twitter will be used by the company. The social media channels are both paid and unpaid channels and provide various marketing facilities. It will be assumed that FaceBook will cover 55% of market, Google plus will cover 25% of market, YouTube will cover 22% and Twitter will cover 22% of market (Luttrell, 2016). Direct mailing- Email marketing will be effective in attracting the customers. By sending emails, company can mail different commercials along with offer and concessions. So, email marketing will cover 1% of market. This will be a tow-way communication method. Outdoor advertisements- In order to promote the online food delivery services, company will adopt some outdoor advertisements and that will be a big part of media budget. Company MenuLog believes that people are busy in their daily schedules so they do not have proper time to cook food. Company will promote its services by various advertisements. It is assumed that every customer is busy is going here and there and they will see the advertisements around them. Bus stops, Airports and busiest will be suitable for the company to place the advertisements (Lake, 2016). Television- This communication medium is very effective to interact with the customers but this is expensive also. Television will have an important role in the promotional tactics. Showing the advertisements of provided services on Television will be beneficial for the company to target the customers. Newspaper and Magazines- With the help of newspapers, company will be able to target the customers directly. By placing advertisements in popular newspapers i.e. The Age, The Australian and Herald Sun, company will be able to interact directly with the customers. This is one side communication method to attract more customers (Soule, 2012). Conclusion This report is a marketing promotional plan for the company MenuLog along with digital communications. The objective of this report is to deliver and communicate better values for MenuLog services and for the target market. The core objective of this report is to develop the marketing and digital communication plan is to develop a better food delivery system in Melbourne. After implementing the communication plan, it is important for the company to evaluate the plan in order to analyze the performance of the plan in the market. Overall, company is doing well in the market and by this plan it will be able to achieve the organizational goals and objectives. References Baker, M.J., (2014). Marketing strategy and management. Palgrave Macmillan Creswell, J.W., (2007). Qualitative Inquiry and Research Design Choosing among Five Traditions. (2nd). London: Sage Ghuman, K., (2010). Management: Concepts, Practice Cases. USA: Tata McGraw-Hill Education. Glowik, M. Smyczek, S., (2011). International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301. (4th). New York: Physica-Verlag Hoskisson, R., (2009). Business strategy: theory and cases. (6th). UK: John Murray Kosner, A., (2014). Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up. Retrieved on 15th January 2018 from https://www.forbes.com/sites/anthonykosner/2013/01/26/watch-out-facebook-with-google-at-2-and-youtube-at-3-google-inc-could-catch-up/#5098e0e043e2 Kotler, P., Keller, K. L., (2005). Marketing Management. (12th). New York: Prentice Hall Lake, (2016). What Is a Media Strategy and How Do You Create One. Retrieved on 15th January 2018 from https://www.thebalance.com/what-is-a-media-strategy-and-how-do-you-create-your-own-2295517 Lam, W. and Harker, M. J., (2015). Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective: International Small Business Journal. 33(3). pp.321-348 Lee, K. Carter, S., (2012). Global marketing management. Oxford: Oxford University Press Lovelock, C., (2011). Services Marketing. (7th edition). India: Pearson Education Luttrell, R., (2016). Social Media: How to Engage, Share, and Connect. Rowman Littlefield. Martnez, P., (2012). The Consumer Mind: Brand Perception and the Implications for Marketers. USA: Kogan Page Ltd Menulog. (2018). Less talk, more eat. Retrieved on 15th January 2018 from https://www.menulog.com.au/ Pavlou, P. A., Stewart, D. W., (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. pp. 218-222. Pealoza, L., Toulouse, N., Visconti, L. M., (2013). Marketing management: A cultural perspective. USA: Routledge. Qin, H., Prybutok, V.R. and Zhao, Q., (2010). Perceived service quality in fast-food restaurants: empirical evidence from China: International Journal of Quality Reliability Management. 27(4). pp.424-437. Riggio, R. E. (2014). Followership Research: Looking Back and Looking Forward. Journal of Leadership Education. 13(4). Roa, A. B., (2008). Research Methodology. Ind: Excel Books Seo, S. and Jang, S.S., (2013). The roles of brand equity and branding strategy: a study of restaurant food crises: International Journal of Hospitality Management. 34. pp.192-201. Soule, S.A., (2012). Social movements and markets, industries, and firms: Organization Studies. 33. 17151733 Vakratsas, Demetrios Ma, Z., (2005). A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions: Journal of Advertising Research. 45 (2). pp. 24154

The Theory Of Intersectionality Theory Essay Example For Students

The Theory Of Intersectionality Theory Essay Intersectionality also known as intersectional theory originally was a theory which was encoded in feminism. Intersectionality was a term in which feminists developed to explain how they were being socially oppressed because they were woman, in particular this theory addressed issues of the women’s suffrage movement and women wanting to retain the same rights as their male counterparts. As time progressed it became more common to see see it branched out into multidimensional levels of institutions such as- race, class, sexism, culture, religion, and even biological transgender. Intersectionality by definition aims to analyze multiple identities exposing different types of discrimination and disadvantages that occur as a consequence of the combination of identities (). According to author Patricia Collins, the theory of intersectionality argues most sociological theory makes the mistake of analyzing only one variable at time. She notes within her article variables are meant to work in groups not to be singled out one by one (Collins,1989). She also mentions the basic principle of this theory is to examine the ways in which race, gender, class and sexuality work together to achieve inequalities also known as, interlocking systems of oppression (Collins,1989) Through this essay the reader will understand how intersectionality has been integrated to help us understand the multiple ways in which privilege and oppression manifest in society on both systematic and individual levels. We will write a custom essay on The Theory Of Intersectionality Theory specifically for you for only $16.38 $13.9/page Order now Intersectionality describes there is no singular experience of an identity. This theory focuses on using multiple factors to conceptualize systems of oppression. Patricia Collins, in her article, â€Å"Towards A New Vision† mentions to the reader it is important that we realize race, class, and gender are interlocking categories of analysis that together cultivate profound differences in our personal biographies (Collins,1989). Meaning, it is important to take into account an individual’s identity is more than just being female/male or black/white. Intersectionality allows for multiple factors to be analyzed at a time rather than just analyze dichotomous factors. For example, within intersectionality individuals are allowed to analyze the life of a Hispanic women, living in a low class neighborhood, who has a means of low education. Collins states, â€Å"we must re-conceptualize race, class, and gender in order to create new categories of connection and questions how c an we transcend these barriers created by our experience with race, class, and gender oppression.† However, intersectionality brings forth many problems in terms of social hierarchy. Understanding intersectionality is vital. Intersectionality allows for individuals to feel oppressed either by institutions, societal, or other individuals. Institutions create systematic oppression through schools, government agencies, work, businesses, and hospitals (Collins, 1989). Oppression allows for certain groups to hold dominant power over other groups through institutional levels. However, it is important to mention as Weber states, â€Å"they are not fixed systems or traits of individuals because they are contested and negotiated every day in social relationships, they change over time and in different places.† For example, during the early 1950’s individuals of color were not allowed to do the same type of work as those who were white. This changed as to how individuals of color lived and shaped their experiences due to their prescribed color of skin. However, these systems of oppression were not created just among women but men as well. Men of color were n ot seen as being equal to their white counterparts. Likewise, they were seen as being slaves- individuals who didn’t have the right to have freedom, education, and were meant to consume hard labor. As Collins, states, â€Å"Racism stripped blacks of legal rights, education, and control over their own personal lives.† This form of oppression was not only created by institutions, but, through society as well. Society was socially accepting to this idea and seen it as a norm. It became more common as time progressed on to see individuals, institutions, and organizations segregated according to race and gender. Society segregated bus stops, schools, drinking fountains, stores, and even parks. Not all individuals supported this idea however many did; those who did identify with their salient identities. Either intentionally or unintentionally they give produce prejudice attitudes or actions towards one social group. One example of this would be believing, all whites are int ellectually superior. Whites quite often were seen as being privileged. Members of the white community were viewed as having a special advantage over individuals of color, for no apparent reason at all. This idea was supported through all institutions across the board. For example, white men held higher paying jobs and classier jobs than individuals of color. They held jobs to benefit themselves and other people like them. They were allowed to achieve higher education and work as practicing doctors, lawyers, and judges. Hooks, within her chapter Being a Boy, boys received higher education than girls. Boys were allowed to go to school for free while, parents had to pay to send their girls to school. It is important to look at advantages in terms of the individual rather than systematically. Everyone has the right to be treated equal however, they are not. For example, Hooks explains in her chapter Patriarchy, a scenario in which her father beats her because, she wants to participate in the activities in which the boys are. This would be an example of priv ileged because it shows, women do not have the same standing as their male counterparts. Creating the illusion men are genetically superior over women. Collins, explains through her essay a scenario between white and black students and their relationship in which they had with each other. Through this section she explains their relationship and how certain institutions strip individuals of their power. The context of privilege describes what everyone should feel if our world was perfect. .u65d4c8703074bf5d44969fa29067a284 , .u65d4c8703074bf5d44969fa29067a284 .postImageUrl , .u65d4c8703074bf5d44969fa29067a284 .centered-text-area { min-height: 80px; position: relative; } .u65d4c8703074bf5d44969fa29067a284 , .u65d4c8703074bf5d44969fa29067a284:hover , .u65d4c8703074bf5d44969fa29067a284:visited , .u65d4c8703074bf5d44969fa29067a284:active { border:0!important; } .u65d4c8703074bf5d44969fa29067a284 .clearfix:after { content: ""; display: table; clear: both; } .u65d4c8703074bf5d44969fa29067a284 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u65d4c8703074bf5d44969fa29067a284:active , .u65d4c8703074bf5d44969fa29067a284:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u65d4c8703074bf5d44969fa29067a284 .centered-text-area { width: 100%; position: relative ; } .u65d4c8703074bf5d44969fa29067a284 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u65d4c8703074bf5d44969fa29067a284 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u65d4c8703074bf5d44969fa29067a284 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u65d4c8703074bf5d44969fa29067a284:hover .ctaButton { background-color: #34495E!important; } .u65d4c8703074bf5d44969fa29067a284 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u65d4c8703074bf5d44969fa29067a284 .u65d4c8703074bf5d44969fa29067a284-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u65d4c8703074bf5d44969fa29067a284:after { content: ""; display: block; clear: both; } READ: The Debate On Birth Control EssayUnderstanding oppression and privilege is critical to understanding how the world goes round. Oppression and privileged throughout the years has created many potential problems between race, class, and gender. It’s responsible for many historical movements. Oppression and privilege are parts of intersectionality in which work together quite often. Ideally, to avoid them individuals within society need to learn to set their differences aside and see everybody as being equivalent to one another. Rather than allowing for norms and history within society to create the stigma and views in which we hold towards other race, class, and gende rs throughout society. These aspects do not allow for individuals to prosper and get ahead in life. Oppression and privilege are aspects in which is potentially harmful to the human being. Capitalism Intersectionality with Race and Gender Our nation has been dependent upon capitalism for many centuries now. Capitalism has allowed for the economic system to prosper as well as, embellish. It is a system in which individuals of power use land, small business, corporations, and factories in order to produce a profit. Capitalism sets the characteristics for a competitive labor force. As a result, financial decisions are made by owners. Under a capitalistic system, opportunities are very slim. With benefits come disparities as well. Capitalism creates disparities and inequalities among individuals. It allows for gender, oppression, discrimination, class, and domination to intersect with one another. Through this essay, the reader will gain an understanding how capitalism has allowed for certain individuals to feel and be oppressed depending upon race and gender and the role capitalism has played in privileged and power according to race and gender. Capitalism since the early seventeenth century has developed across the nation. However, during its time of development it has created a series of negative disparities on a number of select groups of people in regards to their race and gender. These negative consequences are a form of oppression. Oppression is generated through society and what society sets as norms. Oppressions allows for institutionalized power to be created and remain as a dominant sense of power over other individuals. Individuals whom are oppressed fear the capitalistic system. The only way in which they can overcome this oppression and fear is to over throw the capitalistic system (Bohemer, 1998). However, they can improve their working conditions by trying to raise their wages. As more products are needed to be produced individuals of power divide employees according to their race and gender. Depending on the requirements for the job and how much of the product needs to be finished contributes to who does what . This helps increase the level of oppression in which workers feel. These individuals oppressed are discriminated against due to their- economic standing, racial background, and gender. Oppression allows for members in the capitalistic economy to gain a profit. Members of the group being discriminated against receive a lower wage than the group of individuals whom are not being discriminated against. For example, it was common in the earlier years for women and people of color to receive lower wages due to their gender and race. It was not until the Boycott and the Women’s suffrage movement that these groups of individuals received laws to instill they shall be treated equal. Although, laws have been installed members within these two groups are still discriminated against in today’s capitalistic society. An individual’s race and gender plays an important role in a capitalistic economy. As Aker notes within, his article capitalism entered the United States as a system in which was dominated predominately by white males (Acker, 2006). This domination created gender/race segregation and created inequalities in wages (Acker, 2006). He notes, within his article gender is a subculture in which has been embedded in capitalism. Race and gender allows for individuals to be treated differently under a capitalistic economy. â€Å"While white men were and are the main publicly recognized these are just not any white men (Acker, 2006).† White men are viewed as individuals whom were superior/privileged over other individuals within the capitalistic economy work force. They are individuals who moved from farmers to professional business men, notes Acker. Within his article Acker also mentions, â€Å"A living wage or a just wage for white men was higher than a living wage for white w omen or for women and men from minority racial and ethnic groups (2006).† White men are individuals in which receive higher wages over all other racial ethnicities as well as sex. Generally, speaking they are individuals in which help encourage racial/gender segregation. Allocating wage inequality helped to maintain and grow occupations such as clerical, farming, and factory jobs as segregated low paying jobs (Acker, 2016). .u8103ddbcec0d8b7cc1b078848dc57e6e , .u8103ddbcec0d8b7cc1b078848dc57e6e .postImageUrl , .u8103ddbcec0d8b7cc1b078848dc57e6e .centered-text-area { min-height: 80px; position: relative; } .u8103ddbcec0d8b7cc1b078848dc57e6e , .u8103ddbcec0d8b7cc1b078848dc57e6e:hover , .u8103ddbcec0d8b7cc1b078848dc57e6e:visited , .u8103ddbcec0d8b7cc1b078848dc57e6e:active { border:0!important; } .u8103ddbcec0d8b7cc1b078848dc57e6e .clearfix:after { content: ""; display: table; clear: both; } .u8103ddbcec0d8b7cc1b078848dc57e6e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8103ddbcec0d8b7cc1b078848dc57e6e:active , .u8103ddbcec0d8b7cc1b078848dc57e6e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8103ddbcec0d8b7cc1b078848dc57e6e .centered-text-area { width: 100%; position: relative ; } .u8103ddbcec0d8b7cc1b078848dc57e6e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8103ddbcec0d8b7cc1b078848dc57e6e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8103ddbcec0d8b7cc1b078848dc57e6e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8103ddbcec0d8b7cc1b078848dc57e6e:hover .ctaButton { background-color: #34495E!important; } .u8103ddbcec0d8b7cc1b078848dc57e6e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8103ddbcec0d8b7cc1b078848dc57e6e .u8103ddbcec0d8b7cc1b078848dc57e6e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8103ddbcec0d8b7cc1b078848dc57e6e:after { content: ""; display: block; clear: both; } READ: Rate of photosynthesis EssayIndividuals of color are not seen as being equal in comparison to white men. Individuals of color are more likely to be unemployed and receive lower wages than whites (Ferber,2008). They were more likely to produce manual labor and work under harsh conditions. According to, â€Å"Black workers were assigned the most backbreaking, dirtiest, least desirable jobs and had to accept them because they had no alternatives (Bonaich, Alimahomed, Wilson, 2010).† People of color did not have the right to have higher class jobs. According to Marx’s chapter â€Å"Racism Divides the Working Class† people of color were not treated as equal individuals compared to their white counterparts because, more labor could be coerced due to them not having the political and military strength to resist. This concept allowed for the idea of racial inequalities to spread across the nation. However, it is interesting to note, black men had a higher standing than women. Women much like the people of color felt oppressed. During the early stages of capitalism, religion was a dominant message in individual’s life. Given, individuals practiced their religion and believed women were to do the household work and be dainty individuals whom obeyed what their husbands said, they were not seen as having the mental capacity to withhold a job. As the years went on and woman retained their rights they struggle to achieve equal opportunities and wages to their male counterparts. However, due to capitalism only having so many opportunities many in which men control women cannot even begin to reach equality under a monopolistic gender system. Women of color faced a severity of hardships. Black women were treated as if they were workhorses, genderless, and needed no protection (Bonaich, Alimahomed, Wilson, 2010). They were expected to do the same type of field work in which men produced. Meanwhile, white women are treated as delicate individuals whom needed protection (Bonaich, Alimahomed, Wilson, 2010). Capitalism is a selfish system in which allows mainly white men to become filthy rich while the rest of the individuals remain poor. Many believe it is a result of the concept some work harder than others. However, due to the complex system segregating according to race and gender it is going to be nearly impossible for some people to even flourish. Men who have monopolized and dominate the better jobs have set standards and help spread the racial/sexism idea they cannot perform their jobs. Capitalism has allowed for many potential problems to be brought and instilled within the work force. It has allowed for individuals to be marginalized and their work to go underappreciated. Capitalism is a system in which individuals and society need to analyze and decipher whether or not it is beneficial to meet the needs of all individuals within society.